Articles
Improving Your Credibility in your potential customer’s eyes
The most common ways to increase your credibility among your prospects does take effort, but the reward is great.
1. Video Testimonials
If you provide a great service to your current customers, ask them to appear in a short video testimonial to showcase your expertise. Your videos should not be scripted, but to help your customers, have them follow the Problem / Solution / Outcome format. Ask them to describe the problem they were facing, then ask them what the solution was, and finally ask them the specific outcome.
2. Third Party Endorsements
Endorsements from the press, from associations and groups help cement your credibility in your particular industry.
3. Press Releases and Interviews
Showcase all the publicity you have received over the years and this will also create an impression among your prospects you are a genuine and respectable company.
4. Awards
Let your prospects know of your awards, provide pictures and videos if available.
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