Case studies
Canterbury Services Increase Revenue by $85 million
BusinessNET and Canterbury Services: A long-term relationship for long-term growth
When Canterbury Services came to BusinessNET in 2005 they had been a long-standing operator in the property development and marketing industry (since 1980) and had a comfortable $30 million turnover. Their marketing program at this time involved only newspaper advertising that generated just one or two leads per advertisement. Others in the industry were creating websites to attract business but Canterbury Services had avoided this due to reservations about the expense and effort involved in developing an effective website.
This led to Canterbury Services approaching BusinessNET consultant Ben to develop a website and marketing strategy to ensure the continued growth of Canterbury Services. Initial planning involved determining Canterbury Services’ goals, their ideal clients and helping with their understanding of the sales process.
In response to Canterbury Services’ needs, BusinessNET created an integrated website for them that was specifically designed to incorporate the sales process into the site’s structure and make converting visitors into clients easier, creating the basis for the launch of Canterbury Services’ online marketing program. BusinessNET also undertook the process of attracting and driving traffic to the Canterbury Services’ website.
Canterbury Services’ initial approach to BusinessNET has led to a very successful, long-term relationship between the two companies, with Canterbury Services’ initial $30 million turnover increasing to $115 million in less than five years. BusinessNET now manages the day to day marketing on behalf of Canterbury Services, ensuring a stress-free and time-saving approach to lead generation, a constant stream of customers per week and the long-term success of the company.
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