Interviews

Interview with Louis Lautman

We interview Louis Lautman, founder of the Young Entrepreneur Society, author of 5 books & executive producer of The Yes Movie.

Louis Lautman knew from an early age that he would write, produce and guide a process up close by playing an on screen pivotal role in a film about young business people.  He has been selling products and services all his life and loves the process of being a young entrepreneur.

Louis has successfully tapped into a global market in a short space of time through the use of the Internet.

 

 

How has the Internet had an influence on your marketing strategy?

The internet has been a game changer. 80% of my business has gone to internet marketing and that number is growing.

 

What has been the greatest benefit of using Internet Marketing compared with Traditional Marketing?

The greatest benefit of internet marketing is that I can reach more people quicker and less expensively than any other form of marketing, next to television and radio, which are very hard to get inexpensively. 

 

Have you experienced any negatives to Internet Marketing as opposed to Traditional methods?

The only negatives I have encountered with internet marketing are the time to understand the methodology behind the strategy. 

 

Do you manage your Internet Marketing In-House or outsourced, and why?

I manage some of my internet marketing and I have a team of people who manage other aspects of it. But I always keep an eye on what is going on.

 

What specific results have you experienced by using these methods?

I have reached more people quicker than any other form of marketing.

 

What advice would you give to a business contemplating investing in Internet Marketing but haven't made the plunge as yet?

I would say that the time to get started in internet marketing is now.

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