Interviews
Interview Roger Cortez of GJ Gardener Homes
GJ Gardener Homes - Building New Homes for private and investment purposes throughout Kern County and California.
Roger Cortez uses the Internet extensively to promote his business.
How has the Internet had an influence on your marketing strategy?
Facebook is the only internet marketing I am using right now. I have have also used craigslist to market my services in my area and recruit sales people in our area.
What has been the greatest benefit of using Internet Marketing compared with Traditional Marketing?
Facebook is the only internet marketing I am using right now. I have have also used other sites to market my services in my area and recruit sales people in our area.
What has been the greatest benefit of using Internet Marketing compared with Traditional Marketing?
Being able to directly market to our clients like Realtors and Buyers.
Have you experienced any negatives to Internet Marketing as opposed to Traditional methods?
Just the amount of time associated with it. It is a time consuming process, but it is necessary in this day and age, so I keep investing my time every week to make sure we are getting our name out there.
Do you manage your Internet Marketing In-House or outsourced?
I try to do it all myself which can be tough as I have to juggle my other responsibilities too.
What specific results have you experienced by using these methods?
Lots of traffic and a lot more interest in my company, before really nobody really knew us, now the whole industry has at least a good understanding of what we do. We are finding an increase in sales as a direct result of our online activity.
What advice would you give to a small business contemplating investing in Internet Marketing but haven't made the plunge as yet?
There is only so much you can know and do yourself, I would recommend to use an expert that can consult to you, and if you have time try to manage your campaign yourself, but you must be honest with yourself whether you can commit several more hours per week to your online marketing, otherwise it is just as cost effective to hire the experts.
More Interviews
Interview with Louis Lautman
We interview Louis Lautman, founder of the Young Entrepreneur Society.
DESIGN AND MARKETING INSIGHTS
NEWSLETTER
CONTACT US NOW FOR MORE INFORMATION
Let us help you achieve better results